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Simona Primavera: it was love at first touch and Kobido changed my life

The ancient way of beauty from Monte Fuji to Rome.

Personaggi di Miriam Bendìa

22 novembre 2018

Every face is unique with different characteristics.

A thousand people, a thousand faces, goes an ancient Japanese proverb.

The Kobido massage technique, transforms the face (and spirit) into a musical instrument that is played by expert hands with ancient knowledge.

You can book a Kobido massage with the only licensed Kobido facialist in Rome:
Simona Primavera.


Simona Primavera sul Messaggero


What is Kobido and who is the Master Dr Shogo Mochizuchi?
Kobido is a Japanese word which means “The ancient way of beauty”. It is a Japanese refined, elegant art dating back to 1472. For centuries, this ancient facial (and neckline) massage was the reserve of empresses and nobility.

Kobido was born in Japan in the 15th Century when two of the most expert masters of Anma (a traditional massage technique which arrived in Japan from China in around 560BC) were competing in an old village called Suruga (now known as Shizuoka, south of Mount Fuji).

The competition last months and involved performing special facial treatments (for example Kyoku-te, a bending hand special percussion technique). During the competition the two masters recognized one another’s great skill and worked together to create a house called Kobido.



The aim of Kobido is not only to improve facial appearance but to harmonize the internal organs, rebalancing the flow of ‘ki’ (vital energy) often translated as ‘bio-electricity’.

In fact it’s benefits are both aesthetic and in terms of energy levels.

This massage focuses on the muscular areas of the face. The beauty and effectiveness of vibrational, percussion and touch techniques are unique in giving brightness and tone to the face. Through highly refined manual techniques, in accordance with the traditional theory of Japanese medicine, Kobido works simultaneously on acupressure points, meridians, lymphatic system, facial muscles and superficial and cervical fascia.

The massage concentrates on the muscle area of the face. The beauty and efficiency of the the Kobido experience acts as a ‘personal trainer’ for the skin. From the very first treatment, it improves skin quality and turgo, reduces wrinkles and fine lines, redefines the contours of the face, improves luminosity and texture and promotes a sense of wellbeing throughout the whole body.

The sensei James Shogo Mochizuki is a world-known expert in this art form, practicing and only heir to a tradition which has been passed on through 26 generations.


Simona Primavera e il Maestro James Shogo Mochizuki


How did you discover Kobido?
It was love at first touch and Kobido changed my life.

After graduating in law and ten years work experience in international development, which allowed me to travel the world, I had to reinvent myself professionally after I was made redundant. I decided to do a Kobido course in Italy but my enthusiasm for research and high quality training led me to seek the source of this age-old art.

I contacted Master Mochizuki directly, and only after a year of study and my complete dedication to his training material sent to me from Japan (texts, dvds, practice material which included a mannequin, Kobido skincare products, towels), I was invited by him to participate in a masterclass in Tokyo.

I packed my suitcase with courage and passion and prepared to leave for Japan in March 2011.

Unfortunately the date of my training course coincided with the earthquake and consequent explosion of the Fukushima nuclear power plant. I lost my plane ticket (non-refundable for natural disasters) and the intensive Kobido training course of levels 1-2-3 was moved to Florida, Miami. So, at that point, following my dreams, I managed to get to Miami.


Il Maestro James Shogo Mochizuki


In Miami, in the Spring of 2011, I directly experienced the magic touch of Master Mochizuki and I understood that his technique is (and will always be) legendary!

I am very grateful to have been part of a very small group of his direct students. The change of location for my Spring Intensive Training from Tokyo to Miami, due to force majeure (the earthquake, the explosion in Fukushima and the Tsunami) allowed me take part in a biennial Health and Beauty conference where sensei Shogo Mochizuki had been invited as a guest speaker. All the students were invited to the conference and I had the fortune to be the model for his demonstration.



Here is a little taster of the treatment in this video. I was the first Italian to take part in the international Kobido® training. Today other Italians have been inspired by me to start learning this art and I am really happy about that.

There should be more inspiration and less competition in this world.

Thanks, sensei Shogo Mochizuki, for having taught me the art of Kobido.

In the following years, he moved the training courses to Spain and, after passing the 4th level, I became a Kobido Licensed Facialist.


Simona Primavera e il Maestro James Shogo Mochizuki

Last March I went to Paris to do an advanced course where I obtained the 5th level.


certificato V livello Kobido


How and how long do you have to study this ancient technique before you can start practicing it on others?
To become a Kobido Licensed Facialist, you need to take residential courses with master Shogo Mochizuki. There are a total of four levels. Unfortunately, he has never come to Italia and there are no courses held here. The training courses have been done in Paris for the last few years.

This exclusive treatment can only be practiced by experts certified directly by Mochizuchi on passing a final examination and obtaining a certificate that is signed and stamped by him.



What do you feel when you are doing a Kobido treatment?
I feel the pleasure of doing something in a silent space.

It’s like mediating, activating your mind until a silence emerges.

And silence of mind is health, a profound rebalancing. When we are relaxed, when our mind is still, we are well. Even when the external circumstances are adverse, we can find a peace of mind that allows us to observe what is happening to us.

My awareness of my posture when I practice Kobido, the sound of my breath allow me to experience my personal presence and that of the person experiencing the treatment.

My attention to the ‘here and now’ helps me to understand feelings of heaviness/lightness, ease/difficulty, hot/cold, and to see if the facial and neck muscles are stretched or contracted.

I enjoy giving a moment of happiness to others and being nourished by their emotions.


Simona Primavera Kobido Licensed Facialist


What didn’t you like about your life before you started practising Kobido?
After years of International Development work in Brazil, the middle East, Asia and Africa, I wasn’t getting the same feedback and wasn’t as motivated as I was in the beginning.
I loved working with people in developing countries, but maybe my life had reached a point where I needed a change, due in part to the crisis experienced by the NGO I was working for that couldn’t continue to employ me.


Simona Primavera Kobido Licensed Facialist


And what do you love about your life now?
I love the one-to-one rapport that Kobido gives me. I love knowing that, thanks to my past work experience, I have built a new long-term project for myself.


Simona Primavera Kobido Licensed Facialist


How did your ‘brand’ Spring Touch come about? What inspired you?
I started from my surname Primavera (which means Spring in Italian), something that is personal and came from my roots and, through the lightness of touch of those that practice Kobido, the brand Spring Touch came about naturally and mirrors the effect of those that receive the treatment…

A touch of Spring on one’s face that naturally reawakens one’s vital energy and everything we have inside us.

When we are not aware, a touch of awareness can help us feel alive. Like reciting one of my best japanese poem…

What a strange thing!
Be alive under the cherry blossoms.

Kobayashi Issa


Fiori di ciliegio tra le mani Photo by Chungkuk Bae on Unsplash


A new project (or dream) for your future?
I am a Kobido Facialist, the first Italian certified by Kobido Japan and only one in Rome, but I have not yet been in Japan and this is my dream I wish to realize as soon as possible. Also going there experiencing the art of Kobido in the Japan.

Being a traditional art, like others like the tea ceremony, Ikebana, the art of geisha, I would like to insert myself in contexts of promotion and enhancement of these ancient traditions.

Having to spend at least ten years of practice to aspire to become certified Kobido trainer, in the near future, I like to imagine myself instructing Kobido here in Italy.



Here the Italian interview. Translation from the Italian to English by Simona Primavera.


Miriam Bendìa

Miriam Bendìa

Tra un viaggio e l’altro, vive a Roma.
Ha scritto un pugno di libri.
Come Philippe Daverio, sostiene che la vita con l'arte talvolta migliora l'arte della vita.
Sogna molto, la notte. E ha imparato, al risveglio, a fidarsi delle proprie visioni oniriche.
Da grande – dice – sogna di fare la scrittrice.
Miriam Bendìa

Simona Primavera, expert in Kobido massage, is certified as a Licensed Kobido Facialist from Kobido Japan. Since 2010 she has been a student of sensei James Shogo Mochizuchi, considered the greatest world expert in this art and living heir of a tradition passed on for 26 generations.

Simona has a degree in law and worked for 10 years in international development in Latin America, Africa, the middle East and Asia.

After long trips to Asia, she developed a deep interest in holistic Eastern practices, in particular the complex, difficult art of Kobido, which she practices today with passion and enthusiasm.